Analyze Influencers, Compare Promises are great, but let them show you just how prepared they are to meet all deadlines and requirements. Contrary to this, micro influencers focus on local audience and they are essential if you are planning to introduce your brand to local area. Discussing certain details might take a while, but it’s worth it in the long run. But as a marketer who pays for an influencer’s content, you want to get something tangible. What you want to look for first of all are comments and reposts. On the one hand, you’ll get the marketing campaign you planned as you planned it. Your potential partner shows a good understanding of who they talk to, how they talk when they talk, and why. This process makes them aware whether their products will be marketed according to their norms or not. With this, you will get to know that what kind of fan base or audience they have and what kind of feedback you will be getting if you interviewed them. All you have to do is enter an IG username and you’ll learn how many of the subscribers are real people and how many fake, suspicious or commercial accounts there are among them. Here are three fundamental questions to ask in your search for the perfect influencer. Content creation involves multiple aspects. When it comes to money changing hands, there must be some guarantee of fulfillment of conditions. However, you might be surprised to know that their vision of their own content and the way it looks to an outsider are sometimes different things. Especially so if we are talking about a short-term, time-bound marketing campaign. Analytics basically focuses on the traffic which your site is getting during the brand promotional campaign. How do you do that? This process will ultimately increase the number of your customers in near future. Once you make sure your chosen content creator gains some experience, you can let them post the sponsored content without sharing it with you beforehand. Published on April 23, 2020. Credit: Photos courtesy of the individual members. Influencer marketing isn’t about gut instinct or aesthetics; it’s not about magically finding the right look and feel for a brand. Of course, it’s totally up to a blogger whose rights to grant you as their marketing partner. View the sponsored posts and analyze the stats. QUESTION 1. Though during campaign marketing, you will provide samples to influencers about how they should plan the job but it is necessary that influencers should possess creative and intellectual thinking. Many micro-influencers are often ready to get a free product as a way of payment. subscribers, Top Strategy video game YouTubers in All Countries sort by subscribers, Top Music YouTubers in All Countries sort by subscribers, Top Jazz YouTubers in All Countries sort by subscribers, Top States Music YouTubers in United sort by subscribers, Top Music YouTubers in India sort by subscribers, Top Fashion YouTubers in All Countries sort by subscribers, Top Fashion YouTubers in India sort by subscribers, Top States-Fashion YouTubers in United sort by subscribers, Top Fashion YouTubers in Spain sort by subscribers, YouTube Monetization If you’re astronomically successful, you might be able to whittle that number down to 15%. Now, this might sound like a silly question. Complying with these and some other guidelines is crucial for this kind of partnership. However, Instagram influencers will usually keep sponsored and shoppable posts for a certain period of time. One of the major metrics you want to pay attention to is Engagement. 0 claps +0 . Their answer must reflect a clear understanding of what kind of content they produce, who they produce it for, and why. What’s more, this idea must match your brand’s identity and mission. 1. Needless to say, this would do more damage than good. Marketing 6 Questions to Ask Influencers Before You Hire Them Don't even think about entrusting your brand to a social media celebrity until you've asked these important questions. This will help you become a mature buyer in an immature marketplace. they refuse to sign any legal papers that stipulate their financial or other obligations before their partners; They want to endlessly negotiate over every little thing in the legal agreement. For example, did you know that over 50% of marketers believe that influencer content is more effective than their own corporate content? Like an increase in sales and brand awareness. Give them a chance to offer their own ideas, as well as to discuss those you have in mind. This high level of trust people put in a content creator extends to brands they advertise. It would be great if they could offer an analytics report. And authenticity is a must for a successful marketing campaign. If you have always used one from all the social media platforms like Facebook, Instagram, YouTube or any other then you are seriously missing out a lot. In order to check all these metrics, you can request detailed profile analytics from an influencer. Since you are choosing someone to engage in your marketing campaign, why not prepare a list of ‘job interview’ questions? By Ad Age Collective Expert Panel. Discount offers and reviews boost sales, while contests and giveaways boost brand awareness and TA loyalty. Sometimes content creators are talented enough to do all that by themselves. You can also compare how your campaign is performing with respect to the total amount of money been spent. Engagement shows how active a blogger’s following is. This question is especially important if you’re about to partner with an influencer who has never been in a collaboration before. This attracts new followers and subs to your social media accounts. Working with a team of influencers will provide you access to several social media platforms which have dominance of people of every other age group. With this question, you will not only know that with whom they have already collaborated but also about their best partnership. What does influence mean to you? They know what their subscribers enjoy and what they aren’t too thrilled about. The growth of influencer marketing means many companies are wondering if it's a viable marketing strategy. 4 , because this will work the same way but will be of greater use. It is very essential that influencer knows the needs of their audience and has information related to the area of your business. In some cases, their content might look like something your target audience enjoys, but it doesn’t have a clear common theme. 6. But we’re talking about more than “men 35 to 45” or “women who make over $100,000.” Here are the seven questions you should ask when deciding whether to partner with an influencer. Make sure you are on the same page when it comes to the timeframes of content availability. 6 questions to ask to find the right influencer marketing platform The thing is, there are hundreds of influencer marketing platforms on the market. So take time to discuss the legal agreement conditions with a content creator. Influencer marketing is, at its heart, a science. You as a marketer want to partner with someone who has a very clear idea of what kind of content they want to and are ready to produce. But it’s not just any blogger that will make your marketing campaign work. This is why it always makes sense to give your potential partner a detailed explanation of what format and type of content you are expecting. Make sure each caption signs off with the influencer’s own social media handle. they find it hard to describe their vision; they are not sure what brand philosophy is; they don’t seem to be bothered by evident differences between their vision and your brand philosophy. Moreover, good questions can directly or indirectly stimulate sales. In this case, the most important metrics for you are the number of views, number of subscribers, engagement rate, etc. Another important thing is to ask them whether they offer discounts for long-lasting partnerships. Learn six questions you should ask a prospective influencer marketing agency as you embark upon your search. Pro Tip: Start small and partner with multiple micro- or nano-influencers before investing a huge budget in influencer marketing. Media Influencers, Social Media Marketing Tips for Small Business, Reach Talk to them about what rights they are ready to give you in regards to their content. So think of the best post visibility/price ratio that will work for you. Micro influencers have near about 10,000 local followers who have potential to increase at an exponential rate. But you might end up paying more or less depending on many factors. Celebrities and influencers will come up with the best answers that are not just useful for you but if you publish that on your page then your fans are going to love it. That being said, guidelines are there for a reason. Some of them just keep making content because they think it’s trendy. When choosing influencer marketing software for your brand, you need to be asking yourself the right questions in order to find the best tool to meet your specific needs. A good question, influencers will not be so easy to say no to you, which can improve the communication efficiency of the brand. This guide can help select the best brand ambassador for your organization. Like, if you manufacture some cosmetic products and you have a hint that some key influencer from Instagram or YouTube admires your products then it is must questions to ask a fashion blogger. Provided they are ready to take it responsibly. Since copyright laws can be tricky and there might always be some misunderstandings, be sure to add this to your written agreement. Brand-sponsored original influencer content is a great instrument for increasing your return on investment. After all, it’s a great chance to make them fall in love with what you have to offer – and make their audience love it too. Out to Influencers, Online Video Marketing to Promote Business, Top Action game YouTubers in All Countries sort by subscribers, Top Gaming YouTubers in All Countries sort by subscribers, Top Role-playing video game YouTubers in All Countries sort by It doesn’t matter how experienced an influencer is in paid collaborations. Knowing the manner in which your influencer overcomes a failure will give you an opportunity to learn about whether they are persistent at their job or not. The type and format of collaborations is something that must be discussed straight away. Let them know it’s not about distrusting their competence or judgment. Many Instagram or YouTube influencers also have Facebook or Twitter accounts, at the very least. Let’s say, for example, that your goal is increasing brand awareness. It’s always a great sign if they are open to discussion and can offer interesting solutions. We’ll share best practices of how to find the right influencers, provide ideas on what to say and how to say it to partner with the best influencers that align with your brand. For your marketing campaign to be successful, sponsored content must show up where you want it and within the timeframes planned. You can consider this question if you are skipping question no. And the very first thing you’d want to do after contacting an influencer is asking questions. You can use the question “Do you work with competitors of your industry?” to know if they had or have been currently working with any other influencer. More often than not, they work that trend to death. Just let them offer their vision of how they see this collaboration happening. More often than not content creators just include a mention of a brand name in their posts. Once you’ve made sure you are both on the same page when it comes to content format, it’s time for a followup question. The result of such teamwork is not just content that satisfies both a marketer and a content creator. That's why we've created a list of key questions to ask yourself when choosing an influencer marketing platform, things that can give you the confidence that you've chosen a partner with genuine industry expertise. That’s why content creators rapidly take over the areas of influence previously occupied by traditional media. Let them give you their suggestions. No one can argue with the fact that creative freedom is great. If you create content or product related to software, gadgets or anything related to that then make sure that your influencer is also a celeb from that industry too. Take note of the words they use to support their point of view. There’s the creation of visual content (photography, photomanipulation, illustration, filming, video editing). It would be great if your potential influencer partner can clearly explain what their content is about. With your influencers reach on different platforms, you can also create a huge fan base or followers on different social media platforms. their prices are unreasonably high for their number of subscribers and type of content they are producing; they refuse to negotiate no matter what you say; they ask for a large deposit amount even before they get to work with no guarantee. If there’s no obvious desire to work cooperatively to increase the effectiveness of this partnership, it’s not worth the trouble. If they take your partnership seriously, there is no reason why they shouldn’t want to sign a legal agreement. December 29, 2017. Mary Leest – Brand Ambassador for Chanel I like to ask questions that uncover people with high potential, which is very important for our line of work. You can do a little research about that and get to know what made that partnership so good and what the response of the audience was. Their ideas might help those sponsored posts look more interesting and motivating than you saw in your mind’s eye. Your communication must not be hampered; all messages must always be answered in a timely manner. Well, if you want get detailed analytics that what is response of you influencers content and their marketing strategies then you can put up this question. And if they did, it would be great to know why they didn’t accept them. We’ve seen many mistakes made when brands use influencers who aren’t right for them, so to help you avoid these mistakes we’ve put together a list of the most important questions to consider before working with an influencer to represent your brand. You see, if the way their content looks is somewhat different from your vision, it’s not a major problem. Before hiring an influencer, you are required to know whether he or she is a micro or macro- influencer as both of them have a different working criteria. Creating, writing or producing any kind of new content for your social media followers is not just enough but you always have to keep yourself a step ahead before you publish your content on your Instagram, YouTube or any other social media platform. People tend to trust people and not corporate entities. The usual rule of a thumb for Instagram bloggers says that you should pay a thousand US dollars per 100, 000 subscribers. The greatest interviewers ask questions their audience can’t ask for themselves, but desperately want to[/tbpquotable] they are ready to give up the quality of their own content. You definitely don’t want your brand’s marketing campaign to drown in the sea of similar ones. The opportunity to promote your brand on more than one platform with the same influencer isn’t something you want to miss. Putting this question will work both the ways as you will not only learn about that if popular influencer like them ever faces any situation like that and if they do then how they deal with it while on the other hand it will work as an emotional interest because influencer will think that you really want to learn from them. There is also little doubt that someone who is confident about their audience quality would have any difficulty sharing those stats. It would be that you always need to… Sign in. Most of the professional influencers prefer to deal in this manner as they will showcase their loyalty towards your brand. However, this question would be the most awaited question, especially for your followers because everyone wants to know that those celeb influencers use which makes them actually a celeb. Calculator, Find According to social media experts, interviews of key influencers are the easiest and fastest way to get recognition and creditbitly to your product or content. But I assure you it will pay off in the long run. It will be favorable for you to hire influencer if he or she states that they work to increase traffic of a website, drive sales or make the audience aware about the brand. Top 20 Questions to Ask an Influencer Before You Start Working Together, over 50% of marketers believe that influencer content is more effective than their own corporate content, 87% of customers were motivated to buy products after an influencer recommended them. Tell them more about your brand philosophy and ask them what they think about it. Sure, it’s great if an influencer is familiar with the products your brand offers, tried them, and liked them. Sometimes there is a team behind a social network profile. This is one of the essential five questions to ask influencer agents because most will take 20%. 5 questions to ask when choosing an Instagram ‘influencer’ Simply having a lot of followers on the social platform does not necessarily mean an influencer is right for your marketing needs. an influencer finds it hard to describe what type of content they create; they go into a longwinded, wordy and vague explanation that doesn’t offer any clear picture; they seem undecided if they want to keep working with this type of content in the future. All these errors, however small, might turn your target audience away from your brand. We’ve put together a list of the most pressing influencer marketing questions to help you understand it better. It will be favorable for you to hire influencer if he or she states that they work to increase traffic of a website, drive sales or make the audience aware of the brand. The reason is simple. If they are sincerely interested in partnering with you, they will answer your questions on time. Online marketing is not an easy task and it takes a great deal of skill to generate prospective customers. In the long run, this kind of arrangement benefits you both. Before engaging in a partnership with influencer you are requested to ask them whether they provide a duly signed agreement or not. They like to interact with their community. Questions to ask before hiring a social media influencer. Well it is important to know, if you are not aware that how many platforms does your influencer uses because more the platform, more will be the reach to audience. Even if they don’t have a huge subscriber base, it’s possible other companies partnered with them at some point. Choosing the right influencer software may determine your campaign’s success Important questions to ask yourself when choosing an influencer marketing tool. Let them take special care to make sure there are no miscommunications of any kind. It makes sense even if you discussed the type of content you want to see on their profile a million times. This will give you some idea of just how well your marketing campaign goals match the influencer’s mindset. It is very essential that you hire an individual who has working criterion similar to yours so that in the future no conflict is registered which has bad influence on the brand promotional activities. While some bloggers prefer paid collaborations only, others are more than happy to agree to a barter collaboration. This step will make you aware about how hard influencer is ready to work on a daily basis and different types of tasks which he or she handles. Needless to say, when it comes to compensation (and its amount and nature), it’s important to stay within reason and apply common sense. For example, Instagram has in-built analytics tools that show rather detailed statistics on multiple parameters. Not just praise; some constructive criticism should be very welcome to you as a marketer. When you want your marketing to work, you make sure that the quality of content is just as you want it. You could use some aspects of their marketing campaign to your advantage. Once again, some honesty. It will also be very useful for your followers who are aspiring to be influencers of next generation and surely you are going get a huge thankful feedback in the comment section, if you publish its answer on your page. This ensures maximum visibility of your content as the most trending way to do this in contemporary world is to interview an influencer. Influencers, Influencer But of course, there are many other options, such as: The choice depends on your marketing campaign goals. When these two lines don’t match, the created content appears as very disingenuous. So there is no reason for a blogger to have any difficulty showing those stats to you, unless they have something to hide. More often than not communication is a key to success. Copyright © 2019-2020. 5 Questions to Ask Your Influencer Marketing Data By: Kristina Libby, SoCu. For example, Instagram Stories or even Tweets take much less effort to create and are often times things that influencers will do for free, or a heavily discounted rate. But to make it more effective, you can use it on multiple platforms. After all, what you want from them is genuine recommendations to your TA and not outright blandishment. Ideally, it would be great to receive detailed analytics on engagement rate, subscriber age and geography, audience coverage. And there are plenty of recent studies confirming that influencer marketing trend is going to grow. However, make sure that you don’t spend the entire marketing budget on a single influencer. 4. Engagement includes likes, comments, views, reposts. But still the main part is that you do it the right way because you don’t want this shortcut to leave any negative impact for the future of your content or your talent. Below are some examples and templates about eamil questions you can choose. Deciding whether or not to work with an influencer and choosing the right one for your brand is not an easy task. If you find it good enough then you can use it further in your interview with them too. Ask the influencer for their media kit. it takes too long for them to respond to your messages; they often ‘forget’ answering important questions you’ve got for them; they don’t offer any alternate ways to contact them in case you can’t reach them via email or PMs. The longer they have to keep sponsored posts on their profile the more it might cost you. As I said before, most of the time, this percentage is added on top of your rate (which they dictate). It would be ideal if they can fit all that into a couple of sentences. Is there an alignment of values and interests? Trust me, you are not the only marketer who has ever favored a social platform or two in the hope to capitalize on influencer marketing. Make sure that your potential partner fully realizes this. And like all business partnerships, they follow certain rules. They are well aware of their TA age, geography, social status. Once again, it’s likely they did this before. Listening, Top While this might sound too serious, but in reality, it’s the best solution for both parties. Sign up to trendHERO and check any influencer for free. 5 questions influencers should ask when working with brands Brands looking to work with influencers typically face an overwhelming range of options to choose from. Otherwise, your marketing campaign won’t look any different from any boring ad campaign everyone is sick and tired of. In just a few hours, a top blogger can deliver information about your brand to thousands of subscribers. They would much rather take heed of some tips and advice given by an influential blogger than believe in another generic TV commercial. This might be a problem if you are on a tight budget. There’s a search optimization (hashtags and keywords). Some might be more important than others, depending on what your goals are. There are multiple metrics to use when evaluating the effectiveness of a certain content creator. As a brand it is very essential for you to know the daily schedule of your influencer and then match them with your ideologies. The good news is you can always discuss prices and come to a mutually beneficial agreement. Ideally, it would be great to hear that they are both capable of timely posting and making high-quality content. As always, honesty is the best policy. But before you start, it’s important to make sure that the blogger you’ve chosen is the right one for you. You should also ask for a few samples which will give you an idea whether they can think out of the box or not. they are known for removing sponsored posts soon; they refuse to include the conditions of sponsored content duration into your legal agreement. To be honest, this is a rather tricky question that takes some amount of consideration. Let them express any doubts and ask all the questions they want to make your wishes perfectly clear. In our day and age, it’s rare that a person only has one social network profile. However, if they never used your products and are unfamiliar with them, it’s not a reason to forget about your budding partnership. We analyze in detail what examples you will see in the report of different types of accounts. they inform you they are comfortable with any format; they are eager to drastically change the type of content they produce to partner with you. Next Article Instead of asking an influencer to post multiple images on their Instagram, ask for alternatives that is less time consuming to create. If they are not new to this kind of partnership, they probably have such an agreement ready. If an influencer has a substantial following, chances are they’ve already received a few partnerships offers from other brands. The first thing to consider when finding the right micro-influencer is to look at what you're aiming to achieve. And it’s not a problem of itself unless they post sponsored content every other day. Most of the time different business heads have different approaches to achieve their goals. Now this question makes more sense for Instagram influencers than for anyone else. Besides, you don’t have to do it all the time during the entire course of your partnership. Ask them to explain why exactly they don’t mind working with your specific format. They care more about the quality of their audience, not quantity. Return of Investment, analytics and social resonance. However, you might need their consent to publish that. Thus, you should ask influencer whether they have trained personnel’s or not. Discussing smaller details before letting the content go live is normal practice. Use your target customer profile to understand your audience and correlate this with the audience of potential influencers … Let them discuss possibilities for each one of the social platforms where they have accounts and a decent subscriber base. Besides, the more advertising there is, the less trust their audience has for it. You can pick any of the good questions for your email from these that are discussed below about what to ask influencers. Are you a fan of my brand? If there is a legal agreement involved, include conditions stipulating timeframes of sponsored content visibility that would make sense and be crystal clear to both parties. It’s preferable that they are not in a partnership now. Make sure they understand that they will always be credited as an author of the said content. Removing posts sponsored by you before your marketing campaign is completed might do a lot of damage. ... 6 Questions to ask an influencer marketing agency. 1. You want to look for influencers who had some experience partnering with brands before. In 2018 alone there were 320 brand-new influencer marketing platforms hitting the scene. Well, one of the ways is preparing all the important questions to ask an influencer and analyzing the answers. 4 because this will work the same way but will be of greater use. 4 Questions You Should Ask Before Investing in Influencer Marketing There are more resources, tools and case studies available than ever to help build a successful campaign. 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