Let’s say you are starting as a fitness enthusiast. So, for your marketing funnel, influencers are essential to converting your prospects into customers. The opportunities created through influence can generate wealth. Once you are recognized as an influencer, it gives you an opportunity to build and strengthen your relationships with the brands from your niche. It sounds amazing, right? It often requires that you post content regularly. Then you need to log your fitness journey on social platforms. There’s a good chance you already follow a macro-influencer on social media. Here are five reasons to invest in influencer marketing today. Broadcast Monitoring He’s a certified Google Analytics and Adwords specialist who regularly contributes to reputed publications like the Huffington Post, TechCrunch and many more. In this situation, Taco Bell was able to connect to Tyler's hundreds of thousands of followers in a more intimate way than simple mass advertising. So, dreams do come true. It strengthens your brand’s reputation and reinforces your credibility. You know what they say, “with great power comes great responsibility.” So, you have to be incredibility aware of what you talk about and post on social media. An influencer marketing agency’s relationship with influencers is crucial, too. You may also get free goodies and products from your favorite brands. One of the biggest advantages of being an influencer is that you can get to collaborate with awesome (and sometimes big) brands. A lot of marketing plans revolve around content publicity. If you participate in influencer communities like Influence.co, you could get discovered by brands who are launching campaigns. In short words, we can define an influencer as an online opinion leader. Most of the influencers I know wanted to give it a shot for one simple reason: … And their glamorous, seemingly careful lifestyles may have inspired you to become an influencer. You can be your own boss and get paid too. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. An influencer can make more money in … Other answers here talk about money, fame, attention, ego, etc. From a business point of view, you are helping them reach their target audiences. Becoming an influencer means you have an audience. Using an influencer is a surefire way to speak to your audience through someone they deem trustworthy through their authentic content. That is why 86% of marketers used influencer marketing in 2017. Resources 2. You don’t want to lose your loyal followers. In fact, for every $1 invested influencer marketing, businesses make $6.50 in revenue according to the latest poll from Tomoson, an influencer marketplace. You know who the big influencers are. This combined with their massive social media followings allow companies to create organic traffic, engagement and grow their social followings. Privacy Policy It gives you a voice. Here’s an example. Businesses have found for many years that their sales usually rise when a celebrity promotes or endorses their product. So, try to appreciate the positive and constructive feedback, and ignore the negativity around you. This is where the bigger audience comes into play. Also, I feel that our brains for some reason have a tendency to focus on the negative. This is a small but key component to being a successful influencer, one you want on your side. Making a difference in people’s lives is another of the best advantages of being an influencer. Here are some of the reasons why everybody wants to be an influencer and nobody wants a real job anymore: Money. It also saves marketers the trouble of identifying and targeting the right audiences. Additionally, there is a lot of competition among influencers. Working with credible influencers who are trusted amongst an audience allow brands to bypass the adblocking obstacle and better connect with buyers on social media. For these ‘influencers’, it’s not about them, it’s about serving.”. Having natural links on an influencer’s page to your site or blog boosts your page in Google’s search results. It helps build trust. People follow these influencers because they know they receive real value that benefits them consistently. It is this trust that enables them to develop loyal fan communities. All you can do is be strong and thick-skinned and ignore such haters. You may not gain millions of followers or become an Instagram star overnight. Staying ahead of the game in a hyper-competitive market is vital to your company’s success. The list is long; you can talk about any topic which is close to your heart, and which you genuinely believe in it. January 2, 2020 February 12, 2019 by Ruth Ann. The increase in the use of influencer marketing is encouraging people to become influencers. Your competitors are most likely already using influencers in their marketing strategy. Sometimes, people have a hard time placing their trust in a brand, especially a fairly new one. Influencers enable your company to tap into your niche audiences with tailored content so your message will resonate with your target prospects and drive conversions. Influencers really put themselves out there on social media and often share their insecurities with their loyal followers. Challenges and cons of becoming an influencer: 1.. Influence has countless advantages, but gaining that influence, like learning a skill, takes time and effort. The journey of an influencer is not always smooth sailing. One of the biggest advantages of working with an online influencer is that you get to have fresh high-quality content. Celebrity chef and nutritionist Serena Poon, added “influencer” to her impressive list of qualifications and titles, after sharing her knowledge online.It wasn’t that she stumbled into the career, but rather, her career as a female entrepreneur cemented her expert place in the food … Research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. Nowadays, everyone is at risk of facing internet bullies and so are influencers. ANA’s CEO, Bob Liodice, provided some insights to Chief Marketer: “It’s clear that the popularity of influencer marketing has increased among marketers in recent years, largely due to the growth and evolution of social media,” ANA CEO Bob Liodice said. Influencers create fresh content. When an influencer shares their honest feedback about your product or service, it is perceived as a genuine testimonial. 1. If you’re truly an influencer, your focus is on helping others instead of promoting yourself. This is where influencers come in. So, you need to curate smart, engaging, and interesting content. With social media’s marketing power increasing exponentially, brands want to create content that will go viral. “We’ve found that a growing number of marketers are turning to influencers to help them combat ad blocking, leverage creative content in an authentic way, drive engagement, and reach millennial and gen Z audiences who avidly follow and genuinely trust social media celebrities.”. All they want is unnecessary public attention and they will feed on that. When he isn’t inspiring his team of devoted individuals to achieve more, he can be found globe-trotting, sampling all that the world has to offer. So, here are some of the biggest pros and cons of being an influencer. Another perk of being a successful influencer is that you may get to go to amazing events. Many people have left their typical 9-to-5 jobs to become successful influencers. Why? It’s easier said than done, but you need to consciously follow this rule for the good of your mental health. Careers These personalities and viral sensations are typically well-known, and they tend to have an impressive amount of fans and followers on their social channels. Your influence can raise awareness for a product or service you sell. The other 99 do. And obviously, for you, it feels good to be pampered. Just like any other job, being an influencer has also pros and cons. Press Releases Product Updates The chances of them getting attacked by internet haters and bullies are higher than other people. Do you know that by 2020, the influencer marketing industry is expected to be worth $10 billion? You may not gain millions of followers or become an Instagram star overnight. Having an Influencer from a very different niche did not sit too well with the audiences. The landscape of influencer marketing is gradually evolving. Are there any other major pros and cons of being an influencer that I’ve missed above? If you think that every influencer is minting money, then you cannot be more wrong. In any case, Proweaver has prepared a few reasons why you must try influencer marketing. For example, Julia Hys is a fashion influencer and Instagrammer with 61.2K followers on her account. By now you probably know what an influencer is. Online News Tracking You could be your own boss. Since influencer marketing can positively impact your business, there are many reasons to work with an influencer. It gives you a platform. Your family members in particular will likely have lots of questions regarding your job and it can be challenging to explain them. Answered 1 year ago. Let us begin. Developer API, Blog The trust and loyalty that social media influencers establish with their audiences are among their most valuable assets. Influencer marketing grew out of celebrity endorsement. “An influencer is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.An individual who has a following in a particular niche, which they actively engage with.” It takes time to build your profile, earn followers, and work with a brand. To be a great influencer you must be a doer. Support, © Critical Mention, Inc. 2021 All Rights Reserved, Association of National Advertisers (ANA), Vishal Padhye Named to PRWeek Dashboard Top 25 List for 2021, How the ‘Framing Britney Spears’ NYT Documentary Affected Hulu’s Earned Media Mentions. Maintaining integrity is difficult, but vital. This clearly indicates that the popularity of influencer marketing is increasing and brands will continue to use influencer marketing over traditional marketing. However, I’m going to disagree that this represents most influencers. If you want to become an influencer, consider this list of pros and cons before you make the decision. You need to be invariably “ON” all the time as being an influencer is a 24/7 job. However, your definition of an influencer is probably very different than mine. Content created by influencers works like user-generated content. 1. Your audience processes the reviews as unbiased and will be more likely to use your product than if they had viewed an ad. Medium follower count – Micro Influencers. One can be an expert and not be an influencer, and those are the people I want to help. Having said that, brands will still want to send you their event invites and free goodies. Backlinks are a crucial component of any SEO strategy. The reason influencer culture is still relevant is that it runs parallel to the phenomenon of fake news and micro-targeted ads. How to Know if an Influencer Makes Sense for your Brand? It’s an utter waste of your time and energy to engage with them. They can pull in followers to create a large audience that cares about what they have to say. Influencer marketing "is not a fad and it's not going away anytime soon. For example, they most likely know the best times of day to publish certain content to get the most response. The proof is in the pudding: MuseFind, an influencer marketing platform, reported that 92% of customers trust recommendations from strangers (i.e., influencers) over brand advertisements. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. However, behind all of the glamorous pics and free products, an influencer’s life is not always as easy as it may seem. Instead, becoming an influencer is a rather simpler and efficient method of making some money on the side. 2. Also, maybe you are tired of answering questions like, “what exactly you do?” It can be difficult to explain your job as an influencer to your family and friends. The reason you need a niche is to start out as a micro influencer in your particular niche. So, be careful and don’t let any brand lure you. The freedom to work on your own terms is probably the best advantage of being an influencer. 7 Reasons To Work With An Influencer. According to a 2017 Choozle survey, only 7% of participants viewed online ads positively. If this is what attracts you to being an influencer, then it’s time you get started. You could even take a proactive approach and search for brands to work with instead of waiting for them to approach you. However, it’s not as easy as it sounds. While most brands and businesses know they should be working with influencers when asked WHY they often do not quite know or understand why. Working with social media influencers doesn’t always mean them posting your products or services on their social channels. If this is what attracts you to being an influencer, then it’s time you get started. However, it would be entirely wrong to accept free stuff from just any and every brand. There are 100 people in the room and one of them doesn’t like you. Micro Influencers are Cost Effective. At a macro level, attention is still shifting from major traditional … There is an actual benefit in influencer marketing for your brand. Partnering with one of these influencers means reaching a huge audience, often at a high price. Is eCommerce Responsible for The Growth of E-payments Market? Influence alone cannot. Influencers can create content for you. Treat influence as the bridge to more opportunities instead. The term “influencer” came as a result of a need to describe the new digital opinion leaders. Your mind focuses in on that and it consumes your energy and time. Best Free Article Submission Sites List 2021, Manual Updated Top High pr Directory Submission Sites, 9 Games That Offer You An Unlimited Dose Of Fun, A Guide to Buying Construction Project Management Software, 3 Strategies For Aligning Your Brand Identity For Success This Year, 8 Reasons Your Business Needs a Scheduling Management System, Best Phone Location Tracker: A Definitive Guide to Track a Phone Location, Essential Website KPIs to Help Measure Performance. There’s a reason why only the most well-known brands are associated with celebrities – smaller companies simply can’t afford their services. and these are all valid reasons why some people want to be influencers. You can also plan your travel around your work as it will help you create more authentic, genuine content. In the long run, this is instrumental in developing an army of loyal brand a… The post received more than 1K likes in just three days. The next step down the influencer ladder is those medium level influencers – those with potentially tens of thousands of followers. One small wrong move and your career as an influencer can be over. So, being an influencer doesn’t guarantee job security. This can result in generating high-quality backlinks to your website, which improves your SEO. Opportunity to Work With Awesome Brands, If you participate in influencer communities like, 3. However, when you inspire people, you will gain genuine and loyal followers. A good influencer knows how to be seen. For people who don’t have a passion, this can be hard to understand. You can also collaborate with them and request that the influencer mentions your brand on their blog or post one of your articles. Just imagine that you are creative, able to talk about things which are close to your heart, and able to earn a living from your passion? It’s easy to draw parallels between the two. However, you need to work towards this dream. Media Contact Database For one, they are often too involved with their own businesses to realize all the topics someone from the outside would be interested in. Make sure that the content you put up is authentic and exciting. You could even discover campaign listings and apply to them directly. Making a difference in people’s lives is another of the best advantages of being an influencer. Influencers serve as a loophole and simplify this process. As of last year, 615 million devices now use Adblock and it’s now mainstream across all ages, according to PageFair. Media Monitoring However, when you inspire people, … While influence is a tricky variable to evaluate, it can be measured in some ways. According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. This could be the most basic reason to start building micro influencers into your marketing mix. There are still many cases of businesses, particularly high-end brands, using celebrities as influencers.The problem for most brands is that there are only so many traditional celebrities willing to participate in this kind of influencer camp… Do you know that by 2020, the influencer marketing industry is expected to be, 1. A lot of weight is placed on your thoughts. Being an influencer opens up the door to new opportunities. Always make sure to accept free stuff from brands that align with your principles and value system. I’ve seen it time and time again. Podcast Monitoring Instead of an ad, it’s like a credible testimonial or product review. Social Media Monitoring It can help you build credibility and grow your business. (adsbygoogle = window.adsbygoogle || []).push({}); Complete Connection is your one-stop blogging platform which deals with latest news and electrifying stories from the diverse fields of digital marketing, computing, mobile and lot more. Otherwise, it can deeply impact your engagement and credibility with your followers. The concept of an influencer is simple – they’re a ‘normal’ person who is a representative of the general public, honestly reviewing and discussing products and building a … The influencer knows how to work social media to their advantage. If you want to become an influencer just to get your hands on the “free stuff,” then you are doing it for all the wrong reasons. Influencers have a loyal following, authenticity and trustworthiness making them so effective in persuading consumers to buy a product. But there are plenty of reasons you should go after influencer status. He leverages his experience and knowledge as a digital marketer to help influencers monetize their efforts and eCommerce and SaaS companies grow their revenues. It can increase the number of speaking engagements you get. Licensed Content Here are the top 5 reasons why brands are compelled to work with online influencers. 1. MACRO-INFLUENCER. You could set your own working hours. We can think of influencers as a form of “word of mouth” business mixed with native advertising. Micro influencers create powerful word of mouth to small groups. Very few people are blessed with the opportunity to turn their passion into a profession. For example, Chell Hendrix is a beauty influencer who collaborates with one of the most popular beauty brands, Huda Beauty. They normally charge about $100-$300 per post plus product or experience, which is an excellent price point for the broad value and high-quality content they provide. You are also helping put their products or services in the limelight. surefire way to speak to your audience through someone they deem trustworthy through their authentic content And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. It Has An Extremely High ROI. Use Your Success to Inspire People and Make a Difference, Best Testing Tools for Android and iOS App Development, How to Calculate A Perfect Valuation of Your Home. The two still continually talk about each other online, sharing each other's influence. Thus, collaborating with influencers helps you win the trust of their audience. Influencer marketing is growing as the benefits of using influencers become more and more clear to brands and marketers, which means that the time and attention of the best and most effective influencers are in high demand. Published May … First, I thought I’d define the word influencer. She was invited to Berlin Fashion Week 2019 and posted her picture from the event. The biggest advantage of influencer marketing is that it gives marketers direct access to an influencer’s loyal fan base. Search engines like Google are constantly changing their algorithms to filter out junk posts. Please feel free to share your insights in the comments. As a result, the algorithm will stop showing your new content in the news feeds of your audience. What Does It Mean To Be An Influencer? A social media influencer is an individual who utilizes a variety of social media platforms to express their opinions on specific brands or products, consequently influencing their captive audience. Guide for Remote Workers, About Us So, you need to figure out the right times and days to post and plan your days accordingly. Along with all the fame and success, they also have to face faceless haters on the internet on a daily basis. Kim Kardashian or Kylie Jenner or someone from Geordie Shore.. Now if I was to ask you to think of … She shares her honest and genuine opinions about products with her YouTube subscribers. You have to possess a deep passion for activating, putting projects and ideas in motion and launching plans to achieve their completion. A person that holds their audience attention, someone the audience aspires to and which has the power to influence behavior. The biggest power of influencers lies in the trust of their followers. For instance, climate change, gender equality, health, or education and increase awareness among your audience. Why should YOU work with an Influencer? Gaurav Sharma is the Co-founder of Attrock, a result driven Digital Marketing Agency. They will look up to you for suggestions regarding fashion, beauty, fitness, or your specific niche. If I asked you to think of a generic influencer, a very pretty female with hundreds of thousands (or more) followers probably comes to mind – i.e. For many SMEs, creating content is a challenge. Fortunately, there are many strategies you can use to cultivate this characteristic. As you can see, the video below managed to receive more than 1M views. Platform Demo Video Thus, adding more value to your community. You can leverage your success and voice to talk about some real issues as well. This is pretty obvious, but it’s not the number one perk. They have something to offer but they don’t know how to get the message out. This will help you slowly build your presence on the platform, gain genuine followers, and soon, exciting opportunities to work with brands. The moment you stop posting content or replying to comments, your engagement rate will decrease. And it gives you respect – nine in 10 millennials trust social media influencers more than traditional celebrities. It’s well known that companies hire marketing teams to generate content. When she’s not writing, you can find her at music festivals, hiking or snowboarding. That painstaking task has already been done by the influencer. Understanding the Value of Social Influencers. I think influencer and thought leader are almost synonymous, but an expert is quite another thing. It’s the harsh reality of an influencer life. They often face a lot of ups and downs. Team So, you need to pick one niche and create appealing content for your audience. In the blog post, we are covering the top seven reasons. So, before you decide to become an influencer, you need to know the pros and cons of the job.